I’m a copywriter, mostly.

Surely you’ve seen the new titles.
Head of Storytelling. Director, Brand Voice.

”Semantic Configurator” is one I just made up to describe what I like doing, especially for tech companies.
Everyone sees the need for meaning amidst automated output.

But old systems can wear new name tags…

• Why tack on “story” at all when a platform or strategy feels inherently disingenuous?

• Will social copy go the way of the E-card? :-(

Which brings us to the core of my work. My escalator pitch.

I bring heart to heart, with heart.

How?

Easy words for important work.

Clear, mindful copy that honors the reader’s time and needs.

When you have something really important to say, I can help you declutter the language to ensure that you’re selecting the right words for maximum impact.

Together we can respect the power of straightforward writing with personality.

Eh? Eye?

I fear no machine, and I’m aligned with modern workflows. There’s joy in controlled collaboration with LLMs.

But I like to say that I work 99.999% human.

Every client interaction has taught me:

• Automation can’t master interpersonal understanding

• Automation doesn’t get your hyperlocal context.
  

  I look forward to touring your kitchen and savoring the ingredients, word by word…

  Let’s cook!!